British Fashion

Aloura is the creation of British fashion designers Rachel O’Mahony and Emily Hill, who have combined their impressive experience in couture, just as they’ have blended their names, to bring you the unique Aloura brand. Taking the LBD mentality and flowing it through the full Aloura collection, these two talented designers have skillfully created beautifully hand-embellished pieces to bring style and sexy femininity to every woman.

British designers Rachel and Emily established the Aloura brand after studying Fashion Design together at London College of Fashion. Together they have worked for various international fashion houses such as Alexander McQueen, Burberry, Celine, British Vogue and Mulberry; in addition to being involved in both Paris and London Fashion Weeks. After combining their business and design strategies, they identified a gap in the market – high quality, fitted and elegant eveningwear dresses that appeal to the out-going, sophisticated and image-conscious woman.

The designer’s long standing friendship and collective desire to dress the modern woman in figure forming garments has resulted in Aloura London being seen as the go to fashion house for chic structured form. The Ready to wear collections are sophisticated, classic and demonstrates a daring attitude that has been inspired by both the co-founder’s innovative London style and aesthetic.

The Aloura collection is inspired by the structure and profile of traditional and modern London architecture, the collection combines the original curves and the new glass silhouettes to create a magnetic combination. The feminine hand selected metallic and soft tone materials are all composed from the architectural muses and designer’s elegant and sleek style.

The collection demonstrates contoured eveningwear dresses that feature a variety of exclusive stretch satin and soft neoprene fabric with elements of delicate sequin hand-embellishments. The concept of structured figure defining garments flows throughout the collection with considerations of carefully placed cut-outs making them inclusive for every occasion. Dropped shoulders, cross-over elements and high-neck sophistication creates an emphasis on the confident and empowering fitted designs that have been constructed to make every woman look and feel extraordinary.

By creating a unique collection of high quality, perfectly fitting eveningwear – designed for the woman about town, the Aloura look is making each occasion count, emerging as the essential choice for all exclusive occasions.

If you want to know more this brand please visit: Aloura London

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