Swedish fashion designer

Anna Johansson is a Swedish fashion designer graduate from the Swedish School of Textiles, today’s post is dedicated to her last collection. Her last collection is minimalistic, and the focus was on print and how to trick the eye. In her designs, you can see a clear stamp of her Scandinavian roots; her clothes are simple and wearable, but have still a sophisticated and feminine touch.

In her designer career, she has collected awards since 2009, and she was also finalist in the ”Fashion award” with her collection ” Thin Lines”

We make her an interview to discover more about her last collection, and also to know more about this promising designer.

When did you decide to become a designer?

I knew from the first day at school (7 years), when all the kids learned about bears and I studied glass-sculptures. I’ve always been a bit special when it comes to interest such as architecture, glass, art, textiles (according to my young age). The actual interest for fashion became when I started high school art program. I figured that painting was not the future, but found a great interest in textiles. I’ve been working as a model before and at this time I found a way to blend in my interest of art into something new-fashion.

What makes your clothes special?

My clothes are pieces of canvases that mirrors me in some way. They stand for Scandinavian clean, minimalist-but has this little extra Parisian touch. I love the clean lines and cuttings, but most of all beautiful draping.

How did you develop the concept?

For the collection 3D-2D-3D, the focus was in print and how to trick the eye. It started out when I took a picture of a draping on my mannequin and printed it out to make some sketches. At the moment when this photograph where laying on a flat white paper, I saw something new. What if I printed photo-prints with draping on a flat surface?

This developed into the idea of using striped fabrics to exaggerate the draping and the angles. Every garment is first draped the photographed in the studio. The photo is later edited to fit on a flat fabric. The print is printed on fabric, and the pieces are cut out and sewn together.

The tricky thing with this collection is that it is almost impossible to see that the prints are actual prints and no draping. That’s why the collection is better on a catwalk than in an editorial.

How was the process of becoming a designer?

I started out with an ordinary school until I was 15. After that, I started high school with art and textiles as the main focus. After high school, I applied for a prep year in fashion. After that, I applied and got a place at the Swedish school of textiles – fashion bachelor degree.  During the summer time, I went to NY for an internship at a small super nice company- Araks and the a trainee at H&M. After graduating, I got a job at the H&M head office in Stockholm.

What inspires you?

The most inspires me. Mostly nature and people around me.

What was the inspiration for your last collection?

The inspiration for my latest collection was a fluidity and geometry in combination. Tromp´l oil and a bit of Scandinavian minimalist.

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