BE AN ILLUSION
Frau Blau stands for trompe l’oeil prints on top quality natural fabrics and a fine balance between artistic and technical virtuosity. Rich fantasy united with innovative digital printing technique creates a stunning and smooth visual effect, turning human bodies into living works of art in flawless style. Thematic collections appeal to bright personalities who value elegance and at the same time enjoy the fun of transforming and irony. Frau Blau challenges their customers to wear a light summer dress with a print that resembles thick wool, or opt for an airy lace in winter, which turns out to be an illusion, printed on a dense fabric for colder days. The boundaries are broken by unlimited possibilities of tromp l’oeil printing: any texture or detail can acquire a realistic outlook without making the garment heavy. Feminine minimalistic cuts form a perfect base for both calm monochrome and bright fancy ornaments. Playful and yet sophisticated items by Frau Blau are ideal for a variety of occasions and give your silhouette graceful lines.
Frau Blau is a high-end fashion brand. It was founded in 2002 by designer couple Helena Blaunstein and Philip Blau, whose vision is to bring love and fun to the world and to enjoy every stage of a creative process. The different backgrounds of the designers allowed Frau Blau to combine a rich artistic imagination with thorough visual and technical precision.
The brand came up with a revolutionary technique of tromp l’oeil digital printing that is capable of transforming a human body into a living artwork. Frau Blau is highly acclaimed for its contribution to the modern fashion world: it has won the prestigious Israel Ministry of Science, Culture and Sports Award (2007) and Mediterranean Fashion Prize of Maison de la Creation (2014). Artistic creations and collectibles of the duo are displayed in galleries, museums and private collections all over the world.
In 2014 Frau Blau moved its headquarters to Amsterdam, the Netherlands, under the management of LeoPhil B.V.