Fashion Platform Englave
Vibri Wulandari is a passionate heart behind Englave, a platform that brings together not just fashion designers, but also buyers, bloggers, stylists, and fashionistas worldwide. We make her an interview to discover more about this exciting concept, and how it works, and more importantly, how you can join and be part of this concept.
What is Englave?
A platform that connects emerging fashion designers to buyers and trendsetters worldwide. Trendsetters here are stylists, editors, bloggers, photographers. Englave pledges to join emerging designers with various important roles in the fashion industry, from bloggers to stylists to editors, and most importantly to buyers worldwide.
How the concept of Englave start?
If you don’t live in the major fashion capital such as New York, London, Milan or Paris, if you don’t have a large capital to back your brand, and/or if you don’t have a connection with the who’s who of the industry, it will be extremely difficult for your brand to grow at an international level.
The idea of Englave came from my personal experiences in the fashion industry. Although I had heard that fashion was one of the toughest industries to enter, the actual experiences were even worse than what I had prepared for. It was so tough that I often wished that I had parents as rich as Donald Trump so I could hire the best PR firm, fashion consultant and showroom for my brand. It also made me dream about living in Paris, Milan, New York or London, so I could have a better chance to be seen and recognized by the industry.
Those wishes and dreams led to many conversations with other emerging designers, which made me realize that I was not the only one with these frustrations. There are many emerging designers out there who struggle to grow on an international level, who are dying to see their collection’s be displayed at Barneys New York, Net-a-Porter or any other notable retailer, but do not have the right tools and resources to do so.
Loaded with the frustration, but equipped with the desire to help others, I decided to partner up with people who shared the same passion as I do to make a difference in the fashion industry. Thus, Englave was born.
Englave is currently still work in progress, but we can’t wait to start showcasing talent. Here, we feature not only the work of emerging designers, but also their story and their brand’s story. Because, as we all know, the story matters.
What is the mission on Englave?
Our mission is to inspire buyers and trendsetters to explore diverse emerging talent through our unique way of showcasing their work and their brand. We strive to level the playing field for new designers who don’t live in major fashion cities, who are not backed by an enormous capital, and who don’t get the chance to befriend the who’s who in the fashion industry.
How can new designers join the Englave Platform?
We are currently still at a very early stage, but we highly encourage designers to SignUp on Englave. The SignUp will help us in notifying designers when Englave goes live.