Sara is a freelance London based fashion/wardrobe stylist, Fashion Editor and fashion/lifestyle journalist. Her portfolio consists of fashion editorials, celebrity shoots and appearances, TV commercials, internet virals, brand consultancy, campaigns and music videos. With a career spanning almost a decade, Sara contributes to a vast array of fashion publications and has worked with top international photographers and creatives.
She is currently Fashion Editor of International Life, as well as being co-founder and Fashion Director of 55Pages; And she regularly gets commissioned for fashion stories for titles in London and abroad. Celebrity clients include Will Poulter, Craig Roberts, Kerry Ellis, Vicky McClure and David E Sugar and she has worked with Guiliana Rancic and Catt Sadler from E! Entertainment and actress/singer Natalia Tena; Musical clients have included Eliza Doolittle and Ellie Goulding and videos for The Arctic Monkeys, The Freemasons and Vanquish amongst others.
Commercially, she has worked on virals for Reebok, Foot Locker and Vodafone as well as campaign shoots for Debenhams and Habitat; She has consulted for V05 and Chase 7 as well as working with Glasses Direct on their brand shoots. No stranger to the media, Sara was featured in a ‘Women in Fashion’ TV documentary on Sky and participated in Twiggy’s reality show “Frock Swap” show on BBC2, gaining the top title “Top of the Frocks”. Her latest appearance is on a behind the scenes documentary for Fashion One which will air this summer.
Confident at leading workshops and has been booked on several occasions to work with teenagers on workshops “How to break into Styling in the Music Industry”. This has led to a guest appearance at Britain’s Next Top Model Live, where she appeared on a panel of experts and took part in a Q and A session.
For those who don’t know you, talk about your background.
I am a freelance fashion stylist and writer. I am Co-Founder and Editor of 55Pages magazine and contribute features and shoots to several print and online magazines. I also work with celebrities and music clients.
How did you become a fashion stylist?
I have a degree in Media and Communications, but got my big break at The Face magazine, where I fell into styling first and writing followed.
What advice would you give an up and coming fashion stylist?
Network network network. You have to get known and build your contacts. You can’t expect to be around for five minutes and get FROW at LFW and be able to pull Vivienne Westwood for a test shoot- you have to earn your privileges!
What has been the most memorable moment of your career, so far?
I have been lucky enough to travel for work. Shooting during Cannes film festival which was pretty special, as was my first time at New York fashion week.
What challenges do you have as a stylist?
You have to have lots and lots of energy. Lugging cases about is very tiring and shoot days are very very long….You also have to have very very thick skin as there is lots of competition. And it helps if you are good with names.
What goals do you wish to achieve in the future?
I am going to continue working with my team at 55Pages to produce the magazine, and keep coming up with creative ideas for shoots and clients.
How do you choose what looks work for each individual client?
I go to fashion week and press days to keep up to date with the next seasons trends for editorial shoots. For commercial clients I work to budgets and follow the brief from the Art Director. Every day is different, so I am constantly juggling current and next season depending on who I am working with.
Do the clothing choices you make at work inspire your personal style?
I am lucky enough to get to see the catwalk shows at London/international fashion weeks, so I see the trends first hand and earmark looks which I like – even though I might style them up differently.
How would you describe your personal style?
Eclectic! Sometimes tomboy, sometimes rock chick, sometimes boho. Mostly quirky.
What is your favorite item in your closet?
One of my many pairs of leather pants!
If you could choose a celebrity closet to shop in, who’s would it be and why?
Hands down Britney Spears, she has so much potential!!
What trends are you loving right now?
The seventies trend. Fond memories and perhaps I am a bit of a hippy at heart.
What’s the best style advice you’ve received?
Wear what you feel comfortable in. Always wear clothes that fit and good shoes, sunglasses or handbag can make a safe outfit look out of this world!
Who is your favorite designer? Why?
Too many to choose!! I am a big Holly Fulton fan for quirkiness, Isabel Marant for sports luxe, Dolce & Gabanna for sexy, Mui Mui for cute and Victoria Beckham for day to night glamour.
To find more about this amazing Stylist please visit: Sara Darling