Color Trends

Viva Magenta is officially Pantone’s color of the year. Described as a “crimson red tone that presents a balance between warm and cool,” this hue is a gorgeous “hybrid” symbol of the union between the digital and physical worlds. Magenta is one color that has shone in both Spring/Summer and Fall/Winter fashion looks, but there are many more hues to choose if you’re not into pinkish red. Below are just a few particularly summery colors that celebrate the joy of the great outdoors and the party lifestyle.

Seeing Red

Various hues of red have shone at shows by designers like Alexander McQueen, Akris and Valentino, with models sporting everything from oversized jumpsuit to sparkly sequinned skirts and form-fitting asymmetric knit dresses in this hue. From vermilion to nail polish red, these looks are bold, fiery, and ever-so-elegant, perfect for a stand-out dress to a summer gala or intimate poolside dinner.

Butter Yellow

Jason Wu, Carolina Herrera, and Altuzarra have all shown off ultra-glamorous designs such as flowing gowns with capes, transparent summer dresses, and small-sized plaid in this glorious color, which is reminiscent of lemonade, your favorite citrus cake, or buttery frosting, all rolled into one. This color has the advantage of lending itself to casual looks and ultra-elegant cocktail outfits as well. If you are into this hue, but you have a small budget and you are into DIY fashion, then you can easily opt for a blank T-shirt in bright yellow. Style it up with your favorite graphics, add a little blink in the form of sparkles and sequins, and pair it with mid-thigh boots or army boots, as well as your favorite denim jacket. Indeed, if you are into denim, take note—reinvented denim is another of summer’s hottest looks.

All the Shades of Green

Human beings are once again turning to nature to de-stress, unwind, and connect with the world of trees and wild things, and green is the ultimate symbol for love for the Planet and eco-friendliness. One of the most appealing of this trending color is the many shades it appears in. Victoria Beckham dressed her models in creamy pistachio green gowns, Lela Rose opted for apple green tops and pants, and Johanna Ortiz found flamenco inspirations in the emerald green cut-out dresses her models wore with an extra dose of sassiness.

Summer 2023 Color Trends to Shine In
Summer 2023 Color Trends to Shine In

Lovely Lavender 

Christian Wijnants and Cecile Bahnsen have gone ga-ga this year over flirty lavender—a color which fits in with the penchant for pastels in the summer. From asymmetrically-lined dresses to loose-fitting, satiny jumpsuits, a myriad of designs is paying homage to the fragrance and relaxing power of lavender—one of nature’s most powerful de-stressors. Some of the most beautiful designs at the Big Four Fashion Weeks were by Jason Wu. Check out his transparent, satiny flowing gowns in the lightest of lilac shades—they pay special homage to delicate femininity and understated elegance.

As the summer of 2023 unfolds, vibrant hues take center stage, with Viva Magenta leading the way as Pantone’s color of the year. From bold and fiery reds to glorious buttery yellows and a variety of enchanting greens, fashion designers have embraced nature’s palette. Meanwhile, the flirty allure of lovely lavender captures the essence of delicate femininity and understated elegance. These captivating colors offer endless possibilities to the joy of the great outdoors and the party lifestyle, while celebrating the grace of fine materials like silk and satin.

Pin It on Pinterest