About Sallida: The Story Behind Lemontrend
I’m Sally, known here as Sallida, a Venezuelan fashion designer and the founder and editor of Lemontrend. Based in Austria, I share stories about fashion, travel and lifestyle, with a particular interest in the people behind the creativity.
From Fashion Design to Lemontrend
My love of fashion began in childhood, when I started designing my own clothes and experimenting with shapes, fabrics and styles. Growing up in Venezuela shaped my appreciation for expressive, individual style. For me, fashion has always been a way to tell a story.
In 2005, I earned my diploma in Fashion Design from Centro de Formación Artística BRIVIL in Caracas.
After graduating, I worked with Venezuelan designers and model agencies, including L’altro Uomo. My work as a booker and fashion show organiser gave me insight into the collaboration and hard work behind the industry.
Life later brought me to Austria, where I met my husband. His encouragement inspired me to create Lemontrend and pursue my passion in a new way.
The People Behind the Stories
I created Lemontrend to look beyond fashion trends and introduce the people who help shape the creative world.
Through interviews with designers, photographers, models and other creative professionals, I explore their careers, creative processes and the experiences that have shaped their work. My aim is to share their perspectives and offer inspiration to emerging talent and curious readers.
Alongside these conversations, Lemontrend features fashion, travel, lifestyle, beauty and recipes, reflecting the interests and experiences that inspire me.
Welcome to Lemontrend. I hope you discover a story, a person or an idea that inspires you.
For interview proposals, advertising enquiries, or potential collaborations, please get in touch.