Garota Store by Carolina Silva

Carolina Silva is the director, and the mastermind behind Garota, a prodigious clothing store. Although she is a Geodetic Engineer, Carolina always loved fashion and after having a part-time job in a clothing store she realizes her dreams were actually in the fashion business. We talked to Carolina, but how her journey started and what inspired her to continue pursuing her dreams.

For those who don’t know you, tell us about your background?

I am the fashion director of Garota clothing store, I have more than 10 years in the fashion industry, and everything started in Venezuela with a mini-store. I am passionate about fashion. I make the Garota clothing selection by myself; I choose each of the clothes carefully and take care of the image of the brand. I also share in social media my looks, work and day today… It‘s part of my job.

When did you know you wanted to be a fashion designer?

I actually graduated from college as a Geodata Engineer. While I was in college taking a part-time job in a clothing store and that marked my destiny in the fashion business world, because I lived the experience from the inside. Always love fashion but never thought I could live to make a business and make money with that… First I started as a Fashion merchandising and then I started designing. I think it‘s a natural part of the process when you make a fashion selection for so long.

What’s it like being in the fashion industry

It‘s an incredible job a fun job where you have to reinvent yourself, create, inspire yourself always and inspire others. Fashion is an instinct. When you work in fashion it‘s like a race where you can‘t stay behind. I really love my job.

How is the fashion industry in Miami?

Miami is a fashion city, is growing in this business, I feel the globalization has taken a major breakthrough in fashion here. New designers, events, fashion photography, a lot of things are happening right now.

What was your first job in the fashion industry?

I went from being a store seller to a 17-year-old to have my own brand at 22. I finished my career at college and was to be an engineer or start my own brand… I take the risk and the rest is history. I’m here after so much time working hard on Garota.

Talk about the changes in your life since you‘ve your own clothing store.

It’s a lot of responsibility, work, and dedication but nothing, like doing what you love and working for you, own business. Today I balance my life between my two children, my marriage and the growth of the brand.

How do you choose your inspiration?

I am inspired by the things are happening, the vibes of some places like California, Paris, New York. Today’s woman, who can do everything,  the street style etc, inspires me. Inspiration is everywhere.

In one word how would you define yourself as a designer?


What advice would you pass along to those starting in the Fashion Business

My advice is to do things with love, take a risk, prepare and be true to yourself.


If you want to know more, please visit Soy Garota


Photo-credits: @maryscalonaphoto

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