Norwegian Fashion Designer
Ingrid Pettersson, is a Norwegian Fashion designer. She graduate from the Oslo National Academy 2 years ago, and today we will show you her recent work. She created different realities through texts and illustrations. Her last collection is an interesting mix of shapes, textures, and colors, which reflect the innovation of her aesthetics. She studies how clothing can convey the mood, lifestyle, and emotions. By playing with historical and new references, they`re took out of context and recoded in fictional an alternative reality.
For those who don’t know you, tell us about your background
I am a 25-year-old Norwegian fashion designer based in Oslo. In 2015 I graduated from Oslo National Academy of the Arts with a bachelor in fashion design. The recent years my projects have been based on creating clothes influenced by fictional muse – characters that shapes the projects in various ways. I basically want to be a storyteller, not by using words, but by using fabrics, colors, shapes and tactility.
When did you know you wanted to be a fashion designer?
Five years ago. I have always been interested in drawing and making things, but my interest in fashion design developed quickly after high school.
What’s it like being in the Fashion industry?
I don’t have very much experience. I am new in the game, and still have two jobs on the side of my designing to earn a living. But so far it’s been exciting and a bit intense.
How is the fashion industry in Oslo?
Oslo has never been a vibrant fashion city, but the recent years it has developed a great deal. I think we are in an interesting face. A lot of great brands and designers are popping up around. And I feel as if we are breaking out of the Whole wool-thing and taking a step into a more intriguing and fresh new fashion scene. It’s really exiting to witness and to be a part of.
How do you choose your inspiration?
I usually start my process imagining the woman I want to wear my clothes. I build a world around her and add layers of different references such as a period of time, a song, a photo, or a book. I take things out of context and recode them into my own alternative reality. But, I can also get inspired by fabrics and movement.
Tell us about your last Collection
“Distinction” is a Collection based on a fictional muse spun out from own texts and illustrations. Each outfit is a psychological portrait of the muses different layers of disposition. In the progress I also looked into other references, as haute couture in the 50`s, and European hip hop in the 80´s and the 90´s. The collection is a discourse among the muse, haute couture and euro hip hop style.
In one word: how would you define yourself as a designer?
What advice would you pass along to those starting in the Fashion Business?
Patience and a big portion of go-ahead spirit.
To know more about Ingrid, please visit: Ingrid Pettersson
Photo: Guro Beitohaugen,
Hair and makeup: Marielle Grøneng, Model: Gosia