Fashion Designer Misha Ursu

Misha Ursu is a fashion designer, he was born in Moldova, in a farm village, but he grew up in Romania. Not only that none of his family members have anything to do with fashion and art, but he also hadn’t had any access to information as such until very late in his teenage years. At the age of eighteen, he has decided to finally pursue what she deeply desired and moved alone to Denmark to study fashion design. Misha has been living there ever since.

When did you know you wanted to be a fashion designer?

I have known I wanted to be a fashion designer ever since I acknowledged the existence of such an occupation – which was rather late. It was only natural that I would pursue this path anyway, given the fact that unlike most boys my age, I would only choose to play with dolls and sew clothes for them. Despite being bullied for my hobbies and my desire to become a fashion designer – considered not to be a “boyish” occupation- I have managed to rebel against social and mental constraints and become what I am today.

What’s it like being in the fashion industry?

From my personal perspective, I would say the fashion industry is nothing as it seems to the untrained eye. Glamorous would definitely not be the word I would use to describe it. At least not nowadays. In my opinion, it has become shallow and hungry for more. Of course, this is a generalized view of it, but at this point, the authentic niche is too small to be counted. Being in the fashion industry is like having hope for a seemingly lost cause. But I would never choose to step out of it – the bigger the challenge, the bigger the accomplishment.

How is the fashion industry in Denmark?

Here I will choose to talk about Denmark since this is the place I developed as a designer. When describing the Danish fashion industry, it’s essential to mention that this description can easily be expanded to the Scandinavian fashion industry. Despite being a fast-growing industry, the Scandinavian fashion platform reveals creative ideas under “moody “minimalism. It is becoming a place that encourages the alchemy between bold idea and practicality. I believe it is a rather easy industry to penetrate, given a supportive attitude towards up-coming designers.

What was your first job in the fashion industry?

The first time I got to work in the fashion industry was during my studies, when I had the opportunity to work for Teresa Helbig, a renowned pret-a-couture designer based in Barcelona, Spain. It was a wonderful experience, for which I am authentically grateful even today. Not only that I have learned enormously, but I was also given the chance to taste the little delights fashion industry has to offer – such as experiencing the thrill of a fashion show.

Changes since I have had my own brand

Since I started the journey of developing my own brand, I’ve been offered the luxury of choosing my own direction. The creative freedom and authenticity are the most valuable elements I aim for. It has given me both the challenge and joy of making decisions and building up my own creative universe. It is an unpredictable and vulnerable path, but it’s a risk I am gladly taking. When deciding to start working towards opening a brand, it is vital to understand that freedom comes with responsibility.

How do you choose your inspiration?

My inspiration revolves around the concept of death and its variations. Not necessarily the act itself, but more the symbolism and emotional understanding behind it. Death has become for me an endless source of inspiration due to various factors. First of all, it is one of the most intriguing phenomena to mankind, since we know nothing about the outcome, thus creating a mysterious atmosphere and a taste of the unknown and human vulnerability. Secondly, our perception upon death has a strong emotional weight – revolving around feelings such as loss, fear, despair and many others. Due to my destructive and constructive approach, my work is aiming to highlight and transcend mental and behavioral patterns, showing a different perspective of a natural evolutive phenomenon.

The actual process of finding the inspiration behind each collection is based upon a constant contemplation and observation of the vulnerability of human nature.

In one word: how would you define yourself as a designer?


What advice would you pass along to those starting in the Fashion Business?

In some sense, I don’t feel like I am in the position of giving advice to those starting in the Fashion Business. In my opinion, there is no correct way to do it. Everybody has their own personal journey, and things that work for me might not work for the others. I think it is just important to remember that nothing is a mistake and we are in a constant process of learning. The development of a brand comes with the development of one’s self. They are inseparable. Evolution is not possible if either of those two is left behind.

To get in touch with Misha, please visit: Misha Ursu



Photography: Janis Zirnitis

Editing: Dumitrita Negoita

Model: Alexa Tofan

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