Fashion Stylist

Barbara Zach is an Austrian fashion stylist. She started at Presse Schaufenster magazine. Nevertheless, she likes to create emotional stories for her clients, not to mention that she also offers personal shopping for private clients. We had the opportunity to talk to Barbara about her career, how she started, and where she wants to go.

How did you become a fashion stylist?

That’s a funny story. After a Textile Design School, I graduated in Economics and Business Administration in Vienna. But I had always the dream to become a fashion stylist or designer. I sent 10000 applications to big companies for positions in marketing and advertising but wasn’t successful. I asked almost every one of my friends if they would know something to work for. So I was writing to a friend as well. But this friend wasn’t the person I d thought it was. While talking with him he told me that he is already looking for an assistant. I was very confused at that moment… because I recognized that we don’t know each other but as he told me that he is a fashion stylist I thought… YES… Let’s take the chance to help me with styling and various Projects. So I learned from him all stuff that is important to know. this was in 2006. One thing made the other after that step and in 2008 I started at Presse Schaufenster doing all fashion productions. Since then I am involved in all Shoots of that magazine but also working for other magazines, commercial clients, … So I would say I am a STORYTELLER instead FASHION STYLIST loving to create wonderful emotional stories for my clients … But the fashion stylist is always included … as well as I am offering my services to private people for personal shopping, creating their image and inspiring them in their look

What advice would you give an upcoming fashion stylist?

Live your dream, stay passionate in that what are you working for, and have fun in every situation. It is not always that fun, luxurious job a lot of young fashion people are imagining, its hard work as well. and the most important thing is to be well organized and connected.

Austrian Fashion Stylist Barbara Zach
Austrian Fashion Stylist Barbara Zach

What has been the most memorable moment of your career, as a fashion stylist so far?

Hard to answer. I have a lot of memorable moments. Every shoot is memorable. All those beautiful locations are impressive. and it’s always wonderful to tell a story in pictures. Create a dream world. build wonderful emotional stories that catch the public while looking at the pictures. just loving it. The best thing is to make other people smile at your work.

What challenges do you have as a fashion stylist?

You have to be very organized. Cause to order and manage all the samples that a lot of paperwork and packing stuff to do. As all samples are very delicate you have to be very careful with them. So that’s the reason I am preferring to order just samples by the pr offices instead of going to shops and lend stuff by the shop. But this is not always possible. It depends on the theme you are working for. For example, for an Haute Couture Shoot, you have to order in Paris and shoot also there. Because in that case, you are working with handmade dresses that are around 100 000 and more euros. They will be delivered in the morning then you have a few hours to shoot them and afterward they will be picked up again.

What goals do you wish to achieve in the future?

I would love to spread my work all over the world. Creating wonderful emotional stories, lookbooks, campaigns with creative and inspiring teams for advertising clients, magazines, and all people that want their visions created by me to either sell their product correctly, build an emotional story around it. Love to make people smile and happy and inspired/by my work.

Austrian Fashion Stylist Barbara Zach
Austrian Fashion Stylist Barbara Zach

How do you choose what looks work for each client?

This depends always on the theme. And it always starts with a moldboard to show your client an impression of your ideas. To express the styles, the looks for different people (especially in commercial shoots you have to groove in different kind of roles to build them up perfectly)

Do the clothing choices you make at work inspire your style?

Yes, I am inspired every time. Love to mix and match all different kinds of colors, patterns, and fabrics.

How would you describe your style?

I would say I am sportive and extravagant. always depends on the situation.

What is your favorite item in your closet?

It’s an oversized light blue men’s shirt. I am wearing it with blue jeans as well as with a little oversized suit or a long skirt.

What trends are you loving right now?

There are few.

I like in SS20 oversized menswear shirts combined-long skirts, elegant pants,… (like Styles as Etro, Dior, Gauchere)

but always 70ies looks by Gucci, LV, Celine

and Pastell/ Sorbet Colours are always a good option for hot summer days.

What’s the best style advice you’ve received?

Don’t copy anyone else. You are unique. Stay you. Wear those clothes you feel good either they are in fashion or not.

Who is your favorite designer? Why?

I love Alexander McQueen by Sarah Burton. Love her sculptural fashion design either the straight looks or the romantic shapes.

To know more about Barbara, please visit: Barbara Zach


Foto Credits:

©Dominik Odenkirchen

©Andreas Waldschütz


© Xenia Trampusch

© Elizaveta Porodina

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