AMERICAN MODEL RACHEL ZADER

AMERICAN MODEL RACHEL ZADER

American Model Rachel Zader

Rachel Zader is an American model, she grew up in California and she learned how to be strong, and how to work hard for her dreams. We make her an interview to know more about her career and how everything started.

Where were you born and what was your pre-model life like?

California. My parents divorced when I was young and I grew up mostly working class, so I had to toughen up early. This wasn't helped by the fact that I was fascinated by political science and punk rock, so I always assumed I'd end up doing something a little unconventional - and today, it looks like that translated to having one foot in law enforcement and one foot in the modeling industry.

How have you been discovered?

I was stopped on the way to classes by an agent. I actually first avoided agencies for years, thinking they'd ask me to lose weight.

When did you decide to become a model?

I think I was 17, in college.

What has been one of your favorite career experiences so far?

I don't know I could pick one! Some that stand out:

I met American portrait photographer Todd Hido after he reached out about a concept he wanted to capture - women's strength and victory. It so happened that I had just been raped several weeks before. I was petrified about continuing work as a model, but I decided to do the project. In a society that still has so much anxiety toward female anger, I knew that through Todd's unvarnished and suggestive style I could take off my mask. We set up in a dark house, and he photographed me to create this raw series of vulnerability and trauma. Knowing I was immortalizing a part of myself like that was one of the most surreal experiences I've had.

Of all the styles I model, I love doing fine arts. I still paint frequently, so I love working regularly with artists like Jeremy Mann and Kemp Remillard, especially because they imbue a little surrealism in their work. I'm an artist myself, but pursued criminal justice in college, so a part of me gets a little vicarious satisfaction by working with painters.

I think one of the most interesting projects I've done is modeling for the iOS game War Dragons, which involved very real armor and real weapons. After 12 hours in freezing weather, throwing a heavy sword around, I was so exhausted that I dozed off on our film crew's equipment cart. But later being able to watch myself command a CGI siege of dragons was totally hilarious and made it worthwhile.

Did you have an interest in modeling or fashion before starting as a model?

In a roundabout way, yes - I was certainly interested in offbeat fashion as a kid. (I had been fortunate enough to grow up late enough that most of the immediate post-Columbine anxiety about kids in all-black clothes had blown over.) I remember being drawn to designers like Vivienne Westwood, going thrifting for Courtney Love-era satin gowns and motorcycle boots.

What advice would you pass along to those starting out in the business?

Ask questions. Do your research. And I mean that in regard to the people you're working with because with any business with more lax regulations and structure, you'll run into more sharks that were attracted to the industry because they can exploit through those qualities. This might just be the fraud investigator in me talking, but I do wish I had been more vigilant when I started out.

Get realistic with yourself about what you want for your career, and where you want your content (meaning your image, sexuality, portrayal) ending up - if you're in a professional industry like I am, or plan on being in one someday, you might consider taking steps to plan for this. There are some antiquated beliefs that still exist regarding how much skin women can show before they no longer deserve respect, and some employers might feel entitled to reject potential employees like you based on this, regardless of it being relevant to how qualified you are for that accounting job. Many modeling agencies also will refuse to sign models who have done nude or fetish work. That's the state of things, and it's something to be aware of.

You have become successful for many reasons what do you think the top few are?

Persistence. Modeling has become more and more difficult for me personally, thanks to personal circumstances. I'm quite vocal and open about sexual assault, and the adversity I experienced in my attempts to advocate for myself afterward; I would say modeling served as one of those platforms, in a way, for me to reaffirm ownership of my own body and image.

I also think being curious about the background process has also truly paid off. Over the course of about five years, I'd say that paying a fair amount of attention to things like why a photographer was fiddling with a certain light or setting eventually translated to a good deal of practical knowledge that I regularly find myself drawing from in my everyday life.

What is the ultimate goal of your career?

Create content that makes people ask questions. If I know I can make people look twice, I'd like to put enough brains in my content that people also think twice.

That, and to not wind up with waitress syndrome once it's over!

To know more about Rachel, please visit: Rachel Zader

Credits

yellow bikini - Kaloopy (photographer)

Arotas series and Bite Me books - Michelle Monique (photographer and digital artist)

MUSE magazine - Lauren Bayless (photographer) and HairbyRoy (hair)

APARTMENT INSPIRATION

APARTMENT INSPIRATION

Apartment Inspiration

This weekend we finally move to our new apartment and let me tell you, to find the dream apartment is not an easy task. After almost one year of research, we finally find a place to call home, and is bigger and beautiful and all that we could ever dream about.

That’s one of the reasons I took some time off because we were in the middle of the moving, but after settling down, in our new place, now we are getting as much inspiration we can to décor our apartment in the best way possible.

Of course, I found myself get lost in Pinterest, looking for the best color combination, and the list of cravings is getting bigger and bigger, but I think is important to take time at the moment to decorated an apartment, as a friend say the apartment has to grow with you and develop.

With this in mind, I decided to take my time to make each room at the time, so, for now, I will start with our living room, and add some details to make it more cozy and comfortable.

Marble Coffee Table:  on thing is sure, I am a fan number on of marble, in any color, and this beautiful black marble coffee table will match perfectly with our black leather sofa.

Blue chair: I am a big fan of blue, and to add more space for our guests, I believe this chair is perfect for our new living room.

Sheepskin: one of the things I love the most is to arrive at a place that is cozy, and the sheepskin is super cozy when you put it over the chairs.

Golden Pillow: to spot a bit of color I would like to add to our living room this beautiful golden pillow to combine it with the black marble table.

Vase: perfect to put fresh flowers, and add more tropical colors to the living room.

BELGIAN BRAND VAN WILDER

BELGIAN BRAND VAN WILDER

Belgian Fashion Brand

Discover a brand-new Belgian High-End Lounge Fashion Label: VAN WILDER.

Fall in love with the art of simplicity. Be part of our universe representing a sense of relaxed and timeless elegance.

For those who don’t know you, tell us about your background

Who am I? Pieter Van Wilder.

A 30+ young lover of all aspects of lifestyle you can ever imagine.

Fashion Designer – Creative Art Director – Image & Fashion Stylist – Make-up Artist.

After being graduated at College in Brussels and at the Academy, I have worked as a freelancer & voluntary in Belgium and New York to get experienced within different aspects which were required to me to fine-tune my artistic talents. I have traveled also around the world to get in contact with different cultures to set out a base as a human being before deciding to create my own ‘universe’, where fashion – design & general lifestyle goes hand in hand. To be honest, it was a long journey to be the man I am today.

I consider myself a dreamer working intensively to turn dreams into reality. I work to reach excellence in everything I do with an eye for detail & perfectionism with a luxury approach. I am the author of my life and be it fashion, be it lifestyle, be it general well-being… it’s just my form of communication & that’s something I would like to share with the world.

When did you know you wanted to be a fashion designer?

As far as I can remember, I should be aged 5 to 6 I guess. I was different than the other kids at school. When they found joy in playing football, hanging in trees, playing videogames, etc., I found inner-peace in drawing & playing with paint, dressing the Barbie dolls of my sister (I admit I had some Little Pony Dolls as well) and so on. My mom played a huge part in that story for sure. She was working as a seamstress and had her own atelier at home. I remember as it was just yesterday that we went on a Saturday morning to the market to buy some fabrics and in the afternoon she turned that into a nice outfit. I just loved it. Playing with fabrics, colors & different textures in order to create something ‘physical’… that was an incredible feeling, even till today is this for me the most beautiful part of my job. Because you allow yourself to reflect your inner-you & thoughts and at the same time you have the ability to let people enter into your ‘universe’, to create connections and let them shine bright by giving every single person the opportunity to show & translate their very own personality. This strengthens my belief in making the world a little bit more beautiful. To create that feel-good moment we all are looking for and to let people embrace the beauty in all aspects of life.

What’s it like being in the Fashion industry?

Honestly, it’s a fascinating play garden in all aspects you can ever imagine without any doubt, but far from easy to succeed in at the same time. As a newbie, it’s very tuff to get recognition, especially when you take the risk to launch your own fashion label. You should have the strength and willpower to fight for it every single day and to believe in your own values as a designer being. It takes a lot of your energy level, but at the same time, you get a lot in return as well. Seeing somebody wearing one of your creations, for example, is a feeling you can’t describe. I am sure every designer will admit this.

How is the fashion industry in Belgium?

Every fashion lover will have heard about the city of Antwerp & the famous Antwerp 6 – a selected group of Belgian Fashion Designers who graduated in the ’80s at the prestigious Academy of Fine Arts. To name a few: Ann Demeulemeester, Walter Van Beirendonck & Dries Van Noten. It says enough about which important role fashion plays in Belgium. Antwerp is without any doubt a ‘must-do’ on your bucket list when visiting Belgium. Let me know and I will be your personal host for a day!

Besides this, when I look to other designers & medium to high-end labels in general, I really have the feeling that Belgian Fashion is very elegant & refined. It has something powerful and confident. Empowering is probably the best way to define it in one word.

What was your first job in the fashion industry?

Personally I like this question. It’s funny and not something very spectacular, but it turns always a smile on my face when I think back to it. I was still studying – a young guy of 19 – and they asked me to work backstage to prepare all the outfits of the models for a fashion show (steaming outfits, hanging the garments in the right order, etc.). That was my very first paid job in the fashion industry. Not something glamorous, but it felt so good. Later on, I did quite some backstage jobs, to be honest as a runner, an assistant, a runway coach, a stylist & make-up artist.

Talk about the changes in your life since you’ve your own Brand.

Changes… It’s a difficult one. I find myself working 24/7, however, I will not describe it as ‘work’. I do it out of love & passion and am blessed I have the opportunity to do this every single day. Because you are running a ‘small’ business, you have to deal with every single aspect of being an ‘entrepreneur’. To be honest, let me design every single day and I am the happiest man on earth, but running a business is another story.

Maybe something that changed. People get to know you. Media plays a role in it of course. But somethings when I walk along the streets or when I am at a fashion fair or art gallery, for example, people starts to ask you: “Aren’t you designer?”, “I think I saw your picture in a magazine. Do you have your own fashion label?”, “Aren’t you that guy that makes fashion for charity?”, etc. I will not disagree of course that it’s flattering, but it’s not my goal at all to get famous. I find happiness in the things I do and that’s, personally, the most important for me.

How do you choose your inspiration?

In general, the lounge fashion label VAN WILDER is based on the Japanese philosophy where ‘naturalness’ and ‘minimalism’ is the general guideline representing a sense of relaxed and timeless elegance. Taking this into account, Japan plays an important role, but inspiration can be triggered by anything – nature, places you have visited in the past, people, art, … even in everyday activities like listing to music for example. It’s a very personal process you go through and it can be very diverse and sometimes very surprising to forecast. Know… inspiration is everywhere! You don’t have to look for it, it overcomes you.

Tell us about your last collection

I launched very recently my High-End Lounge Fashion Label VAN WILDER and I can only show you my very first capsule collection under a private label, named “Simplicity is the key to Ultimate Beauty!”.

I have been working on this capsule collection for almost 2 years because this collection should perfectly translate my vision, my mission and show my signature as a designer being. Taking this into account I try to translate every single silhouette into a wearable piece of art where detail, the perfect fit and the use of high-end appreciated fabrics meet each other in a minimalistic way which you can customize to strengthen everybody’s own personality.

The fashion label VAN WILDER targets in general modern and independent women and men who want to take her/his outfits from daytime casual to evening chic wear. Besides this, I only work with one size fittings which is rather innovative for high-fashion and I don’t focus on seasons.

This first capsule collection consists of 3 Kimono Dresses for women and 2 Comfort Suites for men. I work with Japanese buckskin, Japanese leather, Italian silk & Bruges lace (to create a link to Belgium because lace is something very well known & I would like to point out it’s a Belgian label). Every single silhouette has branded lining & labeling. Every single detail makes the difference and I have paid a lot of effort & attention to it.

Important to know… in my personal opinion – as a designer being – you need to see the Kimono dress as a ‘luxury basic item’ in your wardrobe and it’s up to you to ‘pimp’ it. Style it with leather sweatpants & high heels, wear a turtleneck sweat under the dress, wear it with a width corset belt accentuating the waist, combine it with black panties and some ankle boots or just with an oversized poncho. Endless possibilities if you ask me! For men, it’s just the same story. The comfort suites can be worn either more classic, but at the same time also in a more sportive chic style in combination with a tank top, a shirt, and some luxury sneakers. A dandy look 2.0 which people will love for sure! You just will strengthen your very own personality! Don’t be afraid. Dare to show yourself to the world.

In one word: how would you define yourself as a designer?

Demanding!

What advice would you pass along to those starting in the Fashion Business?

If you breathe fashion and it turns a smile on your face even when you think about it… just jump on the train. Dare to wright your own story and don’t go the easy way. Know… It will be tuff. It can be disappointing as well sometimes. You can have the feeling of being lonely. Not everything will run as you want to be. But don’t mind. Dare to fall. Get up again. Keep thinking positive. Hold your focus. Believe in yourself and know that one day they will notice you. I promise you… you will get a lot in return as well. Just imagine that moment when you have created something physical and you put your first photos online or even better; sees somebody wearing it! I can tell you : “You will not miss it…”.

Additional information

With the lounge fashion label VAN WILDER I will be more then only a fashion brand launching on a regular time a new collection. Creating connections, informing people and trying to stimulate the feel-good feeling is crucial. For example, when purchasing a dress out of the capsule collection, women gets automatically a gift card to join a beauty make-up at our atelier in Belgium or a professional make-up studio. Customers can also win a professional photoshoot including make-up & hair and styling. They only need to share a photo wearing a VAN WILDER outfit on Facebook and/or Instagram linked to our account. It’s an incredible incentive and for a lot of them a once in a lifetime experience. Keep an eye on VAN WILDER because we do have some other nice things coming up (also internationally)… all with the same mission : to get in touch with you and to give you a moment of relaxation to blow away of all the daily routine & stress.

Beside these services which I see as ‘standard’, I would like to grab the opportunity to show my love for charity as well with the fashion label. When purchasing a VAN WILDER item a certain percentage goes to a Belgium art project against cancer, named WARRIORS CANCER PROJECT . Having the opportunity to inform your customers to purchase with a mission is an added value to step out of the crowd and to create a feeling of satisfaction. This reflects also one of the reasons why I have launched the fashion label VAN WILDER : Fashion for Warriors | Charity opens the heart

To know more about this Belgian Brand, please visit: Atelier Van Wilder

Credits:

Fashion Designer & Stylist: Peter Van Wilder

Photography & post production: Pieter de Corte / Creative Art Directing – Euphoria Styling by Pieter Van Wilder

Make-up: Nathalie Baert & Tine De Greve

Hair Artist: Inne Cuyvers

Models: Godelive Kasongho, Karog Altijd, Kim Poelmans, Gabriel Rodriguez, Joyce Verheyen

CHILDREN’S TRUST EVEREST BASECAMP

CHILDREN’S TRUST EVEREST BASECAMP

Children's Trust Everest Basecamp

The Children's Trust is one of the UK's number one charity organizations for children with severe brain injuries. Every year they support thousands of children and their families across the UK. They provide rehabilitation to help children to make the best recovery possible after a serious accident or illness.

Last October The Children's Trust organized "The Everest Basecamp Challenge Trek", to help raise support towards this beautiful cause. Of course one of the supporters was our friend Louis Mariette who is one of the top fundraisers of the Children's Trust.

We wanted to know more about his experience in Nepal and the wonderful story behind "The Everest Basecamp Challenge Trek".

Louis experience

Everyone has pivotal moments in their lives and I am no exception; flying to Nepal, experiencing an incredible culture and sweating it out to get to the world-famous Everest base camp has surpassed them all.

Supporting the Children’s Trust with essential fundraising for a specially adapted vehicle for kids with severe and critical head injuries was the mission of my amazing fellow trekkers.

We flew to the world’s most dangerous airport, Lukla, nestled within the Himalayas.

Our delightful Sherpas met us and loaded our caravan of yaks with our minimal but essential luggage.

Luxuries were soon left behind as we trekked, gradually gaining altitude and feeling the effects of mild altitude sickness - nausea, headaches, dizziness.

Facilities we stayed at gradually got colder and sparser but the enthusiasm and energy of our Nepalese hosts supplied all the warmth and comfort we required.

Everything is eventually carried up the mountains by incredibly fit Sherpas who are an essential lifeline as there are no roads or vehicles and the yaks had to be left behind due to the difficulty of the terrain for them. In fact, the Sherpas play a critical role in saving lives as well, especially in the event of a potentially fatal accident or advanced altitude sickness.

On a daily basis, trekking itself is physically grueling; altitude can knock the wind out of you and some of the gradients with terrifying sheer drops are challenging. This isn’t the land of “Health and Safety”!

But all is as nothing compared to the sheer delight of this extraordinary landscape which is breath-taking beyond description. The reward and joy of achieving a personal goal of making it to base camp with all your mates are worth all the effort and dangers.

Finally, I would like to make an appeal to all you wonderful Lemontrend readers. Please, where possible can you make a donation to this amazing cause towards a great charity? The kids and their parents rely on all the support they can get for often long-term treatments and therapy.

To donate please visit: Everest Basecamp

Louis Mariette

FASHION ILLUSTRATOR OLGA ARNOLD

FASHION ILLUSTRATOR OLGA ARNOLD

Fashion Illustrator Olga Arnold

Olga Arnold, is a young fashion illustrator, from Tallinn, she is currently living in Germany and little by little she is building a name in the fashion business

One of the things I love about social media is how many talented people you can discover, and that’s how I had the opportunity to see the work of Olga. Since the beginning, I knew I wanted her on the blog and showcase her illustrations that are gorgeous.

For those who don't know you, tell us about yourself

My name is Olga and was born in Tallinn (a beautiful medieval city in Estonia, famous for his narrow streets in the Old Town). I now live in Germany and trying to find my place in the fashion world.

When did you discover, you wanted to be a fashion illustrator?

I think you can call me a shopaholic with a love for chic things like bags, shoes, dresses, and accessories. When I realized I can’t own them all, I’ve started to draw the fashion illustration 🙂

How did you find your own style?

After copying the multiply styles (not the pics) of some other artists (yes, almost everybody do so at the beginning), I found myself disappointed about the fact, that the galleries on social media do not share my artwork at all. I’ve asked myself why –and started to search for my own style. Line after line, shade after shade–I’ve simplified and brightened my drawings... Now you can find my illustrations on Moschino, Marchesa, and s.o. Instagram. That’s really awesome!

How would you describe your style?

Playful, sexy, and bright.

What are your favorite materials to work with?

Faber Castell pencils and watercolor. Sometimes I add some details in Photoshop.

When did you know you wanted to be in the fashion world?

You sold your soul to the devil when you put on your first pair of Jimmy Choos. © Devil wears Prada.

So did I (I wore them on my wedding… love love love!)

What was your first job in the fashion industry?

I think it was an illustration of the natural cosmetics brand in Germany.

What would you say to someone who wants to start a career as an illustrator?

Be tough. Don’t stop. When you think you can’t make it and nobody notices or wants to work with you –don’t stop! Find your own style and go on. Someday, things change and you’ll find yourself on the top. And don’t forget to share your art on social media 🙂

With whom you would like to work?

I would like to sketch for Chanel (oh the textures!), Yves Saint Laurent (that elegance!), Burberry (Check check check!) or John Galliano (those dresses tho!).

And from the Illustrators, I would love to work with Stina Persson, Laura Laine or Megan Hess.

To know more about her work, please visit: Olga Arnold