Page 68 – Lemontrend

SWAROVSKI CRYSTALDUST CREW WITH KARLIE KLOSS

Sallida | 12. October 2016 | Fashion

Karlie Kloss Swarovski Crystaldust Crew

Swarovski presents the new digital campaign with brand ambassador Karlie Kloss: Together with a charming crew, the Supermodel presents innovative styling tips for the new It-Piece of Swarovski, the Crystaldust bangle.

The "Swarovski Crystaldust Crew" around Karlie Kloss is directed by Art Director and photographer Sophy Holland. Karlie is supported by the creative superheads Margaret Zhang and Tommy Ton, which they have already photographed for the brand. Part of the campaign is also many other talents for which #bebrilliant is a lifestyle. These include the popular models Winnie Harlow and Chanel Iman, the multi-faceted flasher Vanessa Hong, Vashtie Kola, and Harley Viera-Newton, as well as the Brazilian actress Giovanna Ewbank and the fashion experts Bryanboy, Zanita Whittington and Gogoboi.

Karlie Kloss on the specificity of the campaign: "Working with the creative minds of this campaign has been a lot of fun. It was exciting how the Crystaldust Bangle can be reinterpreted in individual stylings. I personally put on simple elegance. A puristic silhouette, with striking statement accessories. Whether on the red carpet, on the set or at the university, the Crystaldust bracelet always gives my look an extra portion of sparkle and gives me confidence! "

The Crew

The twelve-headed crew lives a particularly multi-faceted and radiant style. This is how Tommy explains: "The special feature of the crew is its diversity and creativity. It is refreshing when so many different faces and talents come together for such a unique campaign."

Harley Viera-Newton agrees and says, "It is great to be part of this group of creative people! We all bring our individual qualities and ideas and make this clique special. "When asked about the particular thing about Crystaldust, Harley Viera-Newton answers:" With a bit of glamour and glamour every woman feels great!"

"The Swarovski crew is like a crystal with sparkling facets, a versatile group with different nationalities, roots, and lifestyles," adds Bryanboy. "#brilliant means getting the best out of yourself, letting one's own personality radiate and not being afraid to get out of the crowd! #bebrilliant is the way to go your own way and inspire the world. "

Vanessa Hong looks like this: "#brilliant means to radiate from within - of course always with a little help from Swarovski!"

The Crystaldust Bangle, the highlight of the autumn/winter 2016 collection, is available as an open or double-wound variant in eight season colors. The It-Piece is as stylish and versatile as the Swarovski crew and brings with its sparkling facets a rocking note in every outfit.

The Style

Whether fashionable block colors or exciting contrasts, whether solo or glittering layer look, whether wrist or unconventionally styled, each of the twelve members of the Swarovski crew wears the new bracelet in a very individual way. Thus Zanita and Giovanna Crystaldust fashionably fashion as footwear or choker. Margaret Zhang, on the other hand, is looking for a tone-in-tone look: "This is cleaner than too many different colors at once. So you can combine black and gunmetal as well - as long as the style is asymmetrical! "

Vashtie Kola combines her Crystaldust to the color of her outfit, solo for the office and in the evening in the shimmering layer look: "With Crystaldust on both wrists I feel like a mixture of Wonder Woman and Golden Goddess!"

With the trendy Mix & Match, Vanessa Hong proves fashion flair: "In the layered look, Crystaldust achieves a maximum effect - especially in combination with some discreet bracelets from Swarovski like a charm bracelet or a simple, narrow bracelet."

The last and most important styling tip comes from Bryanboy: "It is best to wear the Crystaldust bracelet from Swarovski with a broad smile. The power of the sparkle is not to be underestimated - it brings joy to everyone's everyday life! "

To know more please visit: Crystaldust

Credits:

NetworkPR Ingrud Böckle

BEST SWEATERS FOR ATUMN AND WINTER

Sallida | 10. October 2016 | Outfits

Sweaters to survive the cold

October is here but it doesn’t feel at all like autumn, I had to put already out most of my sweaters and winter jackets, because for me this is winter, and I am not happy at all.

I want my summer back when I could go out in sandals and dresses, but with this weather, between 3 and 10 degrees, what I really need is a cozy sweater, to survive this cold.

Knitted Women's sweaters are my favorites, especially if they are oversize, you can combine them really easily with a pair of jeans or a long skirt, and most importantly it keeps you super warm if they are from cashmere, which is also really soft. Although I am used to warming weather and light clothes, after almost 9 years in Vienna I have learned how to dress for hard weather like this one.

Probably the weather is normal, and everybody is happy with this weather, but I was always sensitive to cold, even in Venezuela. December in Venezuela was around 18-20 degrees in the mornings around 7 in the morning, and I was always complaining about the cold when I was at school! What I would give today to have 18 degrees here in Vienna.

In any case, I want to put together a list of beautiful and cozy sweaters, to survive this winter, which I think is going to be super cold, if we already start October in this way.

Lala Berlin: From iconic knitwear label Lala Berlin my new favorite Basic comes for the cold season: Thanks to a cozy blend of alpaca and wool keeps this knit sweater warm while can be a neutral color and the transmissive section combine diverse.

Alberta Ferretti Sweater: this knitted sweater from wool and cashmere, looks so sweet, and I have to put it on my wish list, the color is perfect to combine with every piece you have in the closet

Alberta Ferretti Floral sweater: as soon as I saw this sweater, was love at the first sight, the bird with the flowers is super sweet, The super-soft blend of wool and cashmere and delicate embroidery make the sweater from Alberta Ferretti to a luxurious and feminine companion for cooler days. We love how the scheduled contrast trim running plays around the silhouette, creating a delicate look.

Marc Jacobs: A sweater Soft cashmere is a must in any wardrobe because it is timeless and elegant at every opportunity. This model of Marc Jacobs is particularly because it provides with its delicate lilac and the sparkling decorative button on the shoulder for feminine styling.

Theory Sweater: A timeless classic for eternity is this sweater made of fine cashmere of Theory. A deep V-neck and a very dark shade of green provide a skilled mix of casual and elegant.

René Lezard Sweater: another cream color sweater, with a round neck, is really beautiful, and again you can combine with everything.

AGENT PROVOCATEUR AND THE BREAST CANCER RESEARCH

Sallida | 7. October 2016 | Lifestyle

Together against Breast Cancer

Agent Provocateur is donating 10% of sales from their hot pink Bar range to the Breast Cancer Research Foundation, these two companies have come together, with this special offer to support all the scientists who are working hard to win this battle, a battle that can be faced by any of us. So let's take action together to beat Breast Cancer!

October is the awareness month of the breast cancer, and for me, this is a delicate topic, not just because I lost my aunt in this battle, but also my mother had to face this reality, and even me...

There are many ways you can prevent or at least improve your chances of not getting breast cancer in the future, for starting you can practice the auto-exam at home, and up to 35 years, you can start making the mammography. Many studies also recommend improving your alimentation by adding more natural food to your plate. But most importantly, you have to know your family history; Brca 1 and Brca 2 exam are the best way to know how big your possibilities to get breast cancer or ovary cancer in the future are if you have a family history of breast and ovary cancer in your family.

The Breast Cancer Research Foundation

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved with every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship. This year, BCRF will award $57 million to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US with an "A+" from Charity Watch and has been awarded Charity Navigator’s highest rating of four stars 14 times since 2002. Visit BCFR to learn more.

Agent provocateur introduces exclusive bar set in pink for breast cancer awareness month

Agent Provocateur collaborates with the Breast Cancer Research Foundation (BCRF) to support Breast Cancer Awareness month.

The vibrant pink Bar set, created exclusively for this cause, will be launching in stores in October 2016 and will be sold in all Agent Provocateur stores internationally. 10% of sales will be donated to BCFR throughout the month of October. BCRF’s mission is to end breast cancer by advancing the world's most promising research.

This lux sporty inspired set is created from a super smooth high- sheen micro-fiber fabric with oversized rose gold ring detailing. The soft-cup non-wired Bar bra ensures comfort and gives a smooth seam-free fit while the high legged Bar brief features cheeky cut out detailing on the bottom.

By partnering with BCRF, the largest private funder of breast cancer research in the world, Agent Provocateur is truly committed to improving women’s health. The vibrant pink Bar set is dually beautiful and meaningful. The collective funds raised through the purchase of these products will make a tremendous impact in advancing life-saving research.

Agent provocateur Company Profile

Agent Provocateur was founded in 1994 opening its first boutique in Soho, London. Since that time Agent Provocateur has become an iconic, globally recognized brand under the creative direction of Sarah Shotton, breaking new grounds with every collection and rightfully earning its place as a benchmark brand in the world of lingerie. It is a brand that is confident, sensual, and irreverent. It is known for its craftsmanship, its fit, its appreciation, and the use of beautiful fabrics and its playfulness. Agent Provocateur celebrates and empowers women.

If you are facing this battle, you can find support under nationalbreastcancer.org

SOUTH AFRICAN FASHION DESIGNER STEPHEN VAN EEDEN

Sallida | 5. October 2016 | Designers

South African Fashion Designer

Stephen is a South African Fashion designer. Stephen grew up in Kathu, a small town situated in the heart of the Northern Cape, bordering the enigmatic Kalahari. His career objective from early childhood was to become a dentist, but as the years progressed fashion as a vocation resonated with him and this elicited a creative spark of realization that fashioning a woman in luxurious fabrics and effortlessly styling her in a manner reminiscent of a mythical deity would leave both designer and muse with a contented smile.

Stephen studied at Elizabeth Galloway Academy of Fashion Design in Stellenbosch. After graduating top of his class in 2007 and receiving several awards as a young design student, he was determined to leave his mark in the South African fashion industry.

Shortly after graduation, he was appointed as a designer, product developer and PR-liaison at the Cape Town-based accessory leathercraft company, Cape Cobra, which specializes in the design and manufacture of exquisite exotic leather goods for a local and international clientele. Within this well-established luxury company, a stable platform unveiled for this young designer. Stephen had the privilege of working with top international brands in the pursuit of developing their exotic leather accessory collections, whilst absorbing the creative energy and knowledge of these global icons. He kept his passion for bespoke couture alive after-hours, by creating gorgeous gowns for his private clients, most brides, and frequently participated as a young designer at fashion events and design competitions.

A chance meeting in 2010 with Teresa Joubert, a close friend, and fellow designer, culminated in a 2-year business partnership and the founding of the Gelieft Brand – mainly specializing in bridal wear. As a formidable design duo, they were dedicated to perfection and the achievement of the highest aesthetic ideal in their elegant creations.

At the beginning of 2012, Stephen relocated to the Southern Suburbs of Cape Town and joined the eminent house of couture and prêt-a-porter, Rosenwerth - one of the most acclaimed names in the South African fashion industry. Under the creative leadership of both Elzbieta and Gabi Rosenwerth, Stephen cultivated a profound understanding of the modern woman’s style and a discerning eye for luxury fashion.

In 2014 he took up the position of studio manager and assistant designer at Gavin Rajah - a fashion house that is synonymous with fine craftsmanship, luxurious finishes, and fine fabrication. This Cape Town-based atelier is famed for producing couture garments for their loyal clients around the world. The success of the brand has been built on a consistent standard of workmanship and creative excellence. While working under the guidance of Gavin Rajah, Stephen had the honor of traveling internationally and immersing himself in the fundamentals of managing a successful international brand – he counts this as one of the most rewarding experiences of his career.

When did you know that you wanted to be a fashion designer?

For as long as I can remember I have had a fascination with fashion and absolute love for beautiful Wedding gowns. While I was at school I remember that I was always busy illustrating fashion collections consisting of dramatic ball gowns. At the age of 16, I decided to pursue a career in fashion.

What’s it like being in the Fashion industry?

When most people think about the fashion industry, they have a picture in mind of a designer sketching a dress, or models walking down a runway to show off the latest season collections. However, the fashion industry is predominantly what happens behind the seams of every garment or accessory that the consumer buys. The fashion industry is seen as a multibillion-dollar global enterprise devoted to the business of making and selling clothes. It has evolved to be one of the most demanding industries in the world, where you as the designer have to be creative and different, but at the same time also keep costs at mind to sell the specific product that you are developing. It is all about balancing your creative intuition with good business practice. This I find extremely exciting as a new challenge arises daily and you are forced to make instinctive decisions and take chances.

What do you like about your work?

As a bespoke made-to-measure couture designer, the part that I enjoy most about my work is to see every client, that leaves my atelier, extremely happy, content and that she feels like a goddess! I can not explain the proud and rewarding feeling - it makes all the hard work and long hours worth it! It's an enigmatic feeling that generates creative energy. To work within a creative environment within your own brand you are making your own track and not follow the well-trodden path. You are charting your own course and destiny.

What inspires you at the moment when you create a dress?

Every client that walks into my Atelier based in the Southern Suburbs of Cape Town is inspiring. Each and every one of them have a different story to tell and something to share about their personality and style. All these elements with my unique design aesthetic and ethos contribute to creating a truly unique wedding gowns.

How is the Fashion in Cape Town?

The fashion industry in Cape Town is still fairly small compared to the fashion capitals that basically run the global fashion industry. However, it is developing quite quickly due to the demand for generating proudly South African designer products that are suitable and up to standard with other international fashion brands.

Describe the perfect Wedding Dress?

The Perfect Wedding Dress, Oh my! For me as a designer I pride myself in quality craftsmanship -that is one of the most important parts of creating a perfect made-to-measure Wedding Gown. It should be made from good quality fabric that obviously suits the style of the dress and constructed during a well thought through the process from the pattern, cutting to sewing. All technical parts of the construction process must be meticulously executed and this will ensure a perfect fit that will complement the client's body. A wedding gown should also be comfortable and practical keeping in mind where the wedding will take place. Last but not least - it should be absolutely exquisite and a slightly over-the-top resemblance of your client's personal style and dress sense.

Tell us about your last collection?

I specialize in bespoke made-to-measure wedding gowns so the collections that I create are all small capsules that are mere to inspire future brides. It is a combination of my design aesthetic that is feminine, modern and glamorous with what is trendy for the coming wedding season. All these gowns are used for marketing and PR.

What was your inspiration? (This capsule collection is not the images that are attached to this email, this photoshoot will only take place later this month)

I believe there is nothing more creative and powerful than simply creating innately and instinctually from his heart and not by following definite bridal trends – and it is with this approach that he designs each bespoke bridal gown.

For this capsule I drew inspiration from the old-world opulence of both Western and Eastern cultures and as always, attention to detail was paramount when both these ensembles were conceptualized. I juxtaposed simplistic A-line silhouettes with intricate beadwork, one-of-kind embroidery, lace details, structured origami pleats in Silk Lame Taffeta. All these elements are synonymous with his design aesthetic.

The looks are figure-flattering and tailored to accentuate a woman's body, slightly elongating the torso and narrowing the waist with belts.

Multiple layers of bridal and Italian tulle contribute to the lightness of the design and the way the fabric is cut creates authentic volume in these gowns that add to the natural effortlessness of each design.

Subtle tones of taupe, winter white, and pearl in combinations with the various finishes of the fabrics create interest, depth, balance and above all a luxurious feel.

This capsule gives an implicit understanding that you are witnessing something magical, entirely unique and above all dresses made for Happily Ever After!

Which is your favorite material to work with?

My favorite materials to work with are definitely beautiful French, Spanish Laces or delicate and delicate embroideries in combination with soft and fluid silk chiffons or Italian tulles.

To know more about this amazing Designer please visit: Stephen Van Eeden

OUTFIT WELCOME OCTOBER

Sallida | 2. October 2016 | Outfits

Hello October

October is finally and the first signs of fall with it, today was the perfect day to stay in bed, drink tee and read a good book. Despite the fact that I am in couch potato mood, I wanted to put together a cool rocky outfit for you guys. Because Vienna is a various and brilliant place loaded with life, there are diverse things to see, spots to go and stuff to do at various times of the year. Nevertheless, I found this outfit super cool to go for a date or for drinks with your friends when you are in a rocky mood, besides skirts always extra feminine and super versatile.

Skirt: First of all I have to say I am a big fan of skirts, and I found this particular skirt is super cool and edgy. Although I love black!

Sweater: I want to spice things up with this comfy sweater, also when I see this Miu Miu ballerina, it was love at the first sight and I knew I have to have them, so there direct in my wish list!

The biker jacket is always a must, and I prefer it of course in black, because it's easy to combine with the rest of your closet.

Handbag: Since my friend Geli, shows how cool look the 'Rockstud' spike shoulder bag, well there is nothing else to say.

Wallet: To continue with this rocky outfit, what do you say about this great wallet?

Bracelet: Accessories are always important not too much not too little, and this bracelet in rose (who doesn’t love a rose?) is just the perfect.

The most important in the month of October is to bring warm attire that you can wear in layers – relying upon whether you get a sunny or stormy stage, the temperatures can shift altogether in Vienna amid October.