Karlie Kloss  Swarovski Crystaldust Crew

Swarovski presents the new digital campaign with brand ambassador Karlie Kloss: Together with a charming crew, the Supermodel presents innovative styling tips for the new It-Piece of Swarovski, the Crystaldust bangle.

The “Swarovski Crystaldust Crew” around Karlie Kloss is directed by Art Director and photographer Sophy Holland. Karlie is supported by the creative superheads Margaret Zhang and Tommy Ton, which they have already photographed for the brand. Part of the campaign iare also many other talents for which #bebrilliant is a lifestyle. These include the popular models Winnie Harlow and Chanel Iman, the multi-faceted flasher Vanessa Hong, Vashtie Kola and Harley Viera-Newton, as well as the Brazilian actress Giovanna Ewbank and the fashion experts Bryanboy, Zanita Whittington and Gogoboi.

Karlie Kloss on the specificity of the campaign: “Working with the creative minds of this campaign has been a lot of fun. It was exciting how the Crystaldust Bangle can be reinterpreted in individual stylings. I personally put on simple elegance. A puristic silhouette, with striking statement accessories. Whether on the red carpet, on the set or at the university, the Crystaldust bracelet always gives my look an extra portion of sparkle and gives me confidence! “

The Crew

The twelve-headed crew lives a particularly multi-faceted and radiant style. This is how Tommy explains: “The special feature of the crew is its diversity and creativity. It is refreshing when so many different faces and talents come together for such a unique campaign.”

Harley Viera-Newton agrees and says, “It is great to be part of this group of creative people! We all bring our individual qualities and ideas and make this clique special. “When asked about the particular thing about Crystaldust, Harley Viera-Newton answers:” With a bit of glamour and glamour every woman feels great!”

“The Swarovski crew is like a crystal with sparkling facets, a versatile group with different nationalities, roots and lifestyles,” adds Bryanboy. “#brilliant means getting the best out of yourself, letting one’s own personality radiate and not being afraid to get out of the crowd! #bebrilliant is the way to go your own way and inspire the world. “

Vanessa Hong looks like this: “#brilliant means to radiate from within – of course always with a little help from Swarovski!”

The Crystaldust Bangle, the highlight of the autumn / winter 2016 collection, is available as an open or double-wound variant in eight season colors. The It-Piece is as stylish and versatile as the Swarovski crew and brings with its sparkling facets a rocking note in every outfit.

The Style

Whether fashionable block colors or exciting contrasts, whether solo or glittering layer look, whether wrist or unconventionally styled, each of the twelve members of the Swarovski crew wears the new bracelet in a very individual way. Thus Zanita and Giovanna Crystaldust fashionably fashion as footwear or choker. Margaret Zhang, on the other hand, is looking for a tone-in-tone look: “This is cleaner than too many different colors at once. So you can combine black and gun metal as well – as long as the style is asymmetrical! “

Vashtie Kola combines her Crystaldust to the color of her outfit, solo for the office and in the evening in the shimmering layer look: “With Crystaldust on both wrists I feel like a mixture of Wonder Woman and Golden Goddess!”

With the trendy Mix & Match, Vanessa Hong proves fashion flair: “In the layered look, Crystaldust achieves a maximum effect – especially in combination with some discreet bracelets from Swarovski like a charm bracelet or a simple, narrow bracelet.”

The last and most important styling tip comes from Bryanboy: “It is best to wear the Crystaldust bracelet from Swarovski with a broad smile. The power of the sparkle is not to be underestimated – it brings joy to everyone’s everyday life! “

To know more please visit: Crystaldust

Which bangle is your favourite?

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