Page 35 – Lemontrend

FASHION JOURNALIST AND PRODUCER TONY DAZA

Sallida | 21. July 2019 | Fashion

Fashion Journalist Tony Daza

Tony Daza, is a fashion Journalist, Fashion Producer and television Executive who was born in Venezuela. His professional career has taken him to different areas and I had the chance to meet him when I was working at L'altro Uomo. Fashion was always. Tony has contributed to Fashion Magazines like Ocean Drive as a fashion journalist and also for the Traffic Magazine of Costa Rica.

In 1996 he was part of the founding team of the launch of E! Entertainment Television Latin America, as Director of Talent and Artistic Relations for Latin America. In this position, he created the "Celebrity of the Year" award to recognize the most prominent figures in the entertainment industry and Latin fashion. This Award was awarded to figures such as Ricky Martin, Thalía, Óscar de La Renta, Shirley Mallman, Susana Gímenez, Leonardo Sbaraglia, among others. It also becomes along with the channel platform an integrator at the communicational level of the fashion movement in the region.

We talked to Tony about his career as a fashion journalist and his experience in the fashion world in Venezuela and now in Costa Rica.

How were you experience as a founder of E entertainment television Latinamerica

I can still say that it has been one of the most expansive and grateful experiences I have had in my professional and personal life. Being Director of Talent and Artistic Relations for Latin America of E! Entertainment Television allowed us to promote and present in a window all that Latin America was generating in the entertainment, fashion and lifestyle industries. It involved a challenge to integrate a whole region in a platform in terms of content related to the world of entertainment, spectacle, and fashion. Even speaking the same language, with the exception of Brazil, we had to deal with many expressions, customs, and even climates. It also gave me great satisfaction to see Latin Americans standing out in places and international events such as the Oscars, Cannes, Fashion Weeks in Europe and the USA. I am very grateful to have been part of this group of founders and promoters, of the great capital of experiences and networking as well as everything I've learned, I'm still working today.

Tell us about your experience in the fashion week of Venezuela

I have had the opportunity to work and cover several attempts of Fashion Week in Venezuela, since the 80s, there have been several events with different names, which have not continued. I sense the immediate need for success and the lack of project and business management that allows for its evolution, growth, and integration. I have participated and covered younger initiatives in other markets and have come out ahead. Currently, it is praiseworthy and recognizable to those entrepreneurs and fashion entrepreneurs who do not give up and keep producing. I hope to be part of what can be generated as a real fashion week in my country very soon.

Tell us your experience in the fashion week, Costa Rica

I was part of the founding team, an idea that emerged in a café and whose first edition was carried out against all odds but with the very clear and precise intention of not fainting. During the first editions, the numbers were not favorable, but the management and business plan was present, as well as the definition of its market strategy, differentiation and positioning before the international eye. Today, when it has already passed its 7th edition, with all the challenge that has involved, until canceling editions, find the formulas to continue paying and establish a good credit reference. I have had the privilege of being a producer, lecturer, moderator of seminars, casting jury, editor, and always as a journalist covering for my platforms, so that has allowed me a very broad and detailed look on how it should work.

Who is your favorite Designer

I love Balenciaga and Yves Saint Laurent and today, Prada and Haider Ackermann

What are the must-have pieces of this season

Something pink, a pair of espadrilles and a floral print shirt.

What is your next goal

I'm working on the launch of my youtube channel, I will not be a YouTuber, it's a content channel related to Fashion and Lifestyle.

To know more about Tony, please visit: Tony Daza

TIMELESS LUXURY HANDBAG BY MAXWELL SCOTT

Sallida | 2. July 2019 | Outfits

The timeless Luxury Handbag: Rosa

Looking for the perfect handbag, I stumble upon Maxwell Scott. I am always looking for new brands to discover, and I just discover the British Designer who makes beautiful and timeless bags. For me, more important than to have the newest trend is important to invest in timeless pieces. This handbag Rosa was one of those pieces. The Rosa model is a classic and yet elegant model. The classic shape and minimal design of the Rosa model make it easier to combine.

When I am looking for a handbag, I am always looking for a classical piece that I can combine with anything, and give to my outfit this extra push. William Scott, the designer behind Maxwell Scott produce his bags in Italy by expert leather artisans, with the finest materials. Maxwell Scott even offers 25 years of warranty, which also says a lot about his products.

It’s all about Italian Leather

But why the Italian leather is so important? Italian leather is known for its quality. Since the 13th Century, Italy is producing the finest leather and is all because of the process of how the leather is produced and the tradition of vegetable tanning. Tuscany, on the other hand, is where all the vast majority of leather products are been produced. Maxwell Scott uses, for example, the bark extracts from chestnut, mimosa and quebracho trees to develop their signature classic leather colors. For William is important to keep the process natural and avoid any kind of chemicals when his handbags are produced.

What I found interesting is that the vegetable tanning process takes 40 days, not to mention the production of the handbag itself. Maxwell Scott believes in this history and culture, therefore each piece is produced by hand in a Family-run factory in Tuscany.

How to combine the Rosa Handbag

Now that the summer has finally arrived in Vienna, and we have had 40 degrees some days, there is nothing I like the most then to wear a summer dress during this time, and although is not that elegant as my handbag Rosa, is all about mixing timeless pieces.

Jeans jacket

I love the combination of a white summer dress with a simple jeans jacket. Although is very hot at the moment and we have during the day 39 degrees, well, at night we reach 18 degrees, this change of temperature is so big, that for me is always necessary to have a jacket just in case.

Sandals

Combine the sandals with my Rosa bag was key to this outfit. Although I am not the person who always combines my shoes with my bags, I wanted to give my outfit the perfect match and that's the reason why I wanted to combine the colors this time and leaves the outfit as simple as possible.

White Summer Dress

I love my white summer dresses, they are easy to combine as I said before, because it goes with almost all, and is must piece especially now, in these hot days.

Giveaway

Together with Maxwell Scott, we create a nice giveaway and we want you to win and luxury handmade purse Forino in color Red. All you have to do is just click here to participate. For those of you who don’t speak German, first you have to put your name, your email address, and your birth date and that’s it!

Wish you luck!

To know more about The Rosa handbag, please visit: The Rosa Handbag by Maxwell Scott

In collaboration with Maxwell Scott

Photo Credits: Angie Fliehser

BEST SPOTS TO SEE IN CRETE GREECE

Sallida | 30. June 2019 | Travel

Holidays in Crete

If you are thinking about Travel to Crete and discover this beautiful island you cannot miss this post. Today I bring you, our holiday guide around Crete island. As many of you know, we spent 2 weeks in Crete, and we had the opportunity to travel around Crete and discover new places on this beautiful Island.

The first thing we did we travel to Crete was to rent a car, and after comparing some price, easy rent was the best car rental we found. The most important thing you need to know, is in Crete is crazy to drive, certainly we were not prepare, there is not a clear way or rules, in addition, the people park wherever they want, people ride bikes in the middle of the freeway, and sometimes in a curve you will face a farmer crossing with his sheep’s.

After you get used to driving around, you will discover a messy wonderful island full of culture.

The food is, of course, extraordinary, with fresh fish, seafood and of course lams and rabbit. I suggest you try it all. My favorite lamb chops with olive oil, lemon, and oregano on the grill, fried calamari, grill fish and of course a big Greek salad.

Chania beach on Crete:

Chania is a beautiful beach around 70 km away from Rethymno and is the second-largest city in Crete. Chania is the site of the Minoan settlement the Greeks called Kydonia, Greek for quince. You can also find an archeological site, where you can see evidence for the existence of this Minoan city below some parts of today’s Chania. You can this archeological site in the area of Kasteli in the Old Town. This territory seems to have been occupied following the Neolithic time. The city reemerged after the end of the Minoan time frame as an imperative city-state in Classical Greece, one whose area stretched out from Chania Bay to the feet of the White Mountains. Not to mention Chania Beaches are one off the best on the greek island, like Elafonissi, Balos, Falassarna and Agia Marina between others.

Late Minoan Ancient Cemetery

As we were 6 km away from Rethymno on the west side of Crete island, we visited a Late Minoan III cemetery of Armeni is located 8 kilometers south of Rethymno on the road to Spili and Ayia Galini.

More than 200 chamber tombs and one tholos tomb have so far been found, all arranged towards the upper east and the Vryssinas mountain, which was at one time the site of a crest haven. The chamber tombs are cut into what is a significant delicate rock, referred to locally as kouskouras, yet the stone was sufficiently hard for the tombs to stay very much saved.

A system of ways went through the graveyard. Low banks were made on either side of the ways utilizing the material burrowed from the tombs and the dromoi. The ways were sufficiently wide for trucks conveying to pass. You can find little and bigger tombs, which have been distinguished as the resting spots of individually the higher status and lower status perished, were, in any event at first, kept separate from each other.

Knossos Palace of Crete

The Palace of Knossos was an early settlement of the Neolithic period and his name Knossos means the major city of Crete. Knossos is one of the largest Bronze Age palaces on Crete and one of the oldest city in Europe.

For us was a remarkable experience, and we recommend the visit of this archaeological site.

HEURIGER: THE TRADITIONAL AUSTRIAN RESTAURANT

Sallida | 26. June 2019 | Travel

Heuriger - Traditional Austrian Restaurant

If you are thinking to make Holidays in Austria, you have to know what it means the word Heuriger. But what is a Heuriger? Heuriger is a typical tavern in Eastern Austria, where the owners produce wine is served. The meaning of Heuriger in Germans is ''this year'' and refers to the new wine that is produced in the present year.

This tradition started by Emperor Joseph II in 1784, where everybody was allowed to sell homemade wine, food and fruit juice without any special permit. Locals start to sell their own wine and products creations in their homes to the public.

You can find many Heuriger around the wine regions of Austria, like Burgenland, Lower Austria, Styria, and Carinthia. Nevertheless, Vienna has a lovely tradition with an incredible number of wineries (like 230) that produce around 1,5 million liters of wine.

You can walk around the beautiful ''wine district'' Döbling, where you can find all the vineyards and most of the Heuriger of Vienna, has an incredible view of the city.

You can also find these traditional restaurants in the city center, like Figlmüller, which is one of my favorites.

For example, every time I get visits, from my friends, this is the perfect excuse for me to visit, a Heuriger. For me is important that my friends understand and appreciate the Austrian Traditions and culture, and the best way is through the local food.

Figlmüller

I believe Figlmüller is one of the famous, and of course one of my favorites. Johann Figlmüller starts at the beginning of 1905, with a small tavern behind St Stephen's Cathedral. Figelmüller is known, for the extraordinary size of their schnitzel that measures around 30 centimeters in diameter. The schnitzel is very tasty, crispy and juicy, and goes along with the traditional potato salad.

If you are visiting Vienna, and you are walking in the city center this is the restaurant to try.

Extra tip: Try the white wine Grüner Veltiner with your schnitzel.

Heuriger Mayer am Pfarrplatz

This little treasure has been producing wines since 1683 in Heiligenstadt. Not to mention the Ludwig van Beethoven lived in 1817 in the beautiful home on Pfarplatz. (In this time he composed his incredible Symphony No 9)

This traditional Heurige is incredible! And has won a lot of awards, like Kulinarische Erbe, Wiener Top Heuriger and is also listed in the Michelin list.

Mayer am Pfarplatz is one of the oldest restaurants in Vienna, and although is a little bit far away from the city center, it is a must if you want to try the typical Austrian food.

My recommendations: Try the buffet!

You might also like: Restaurant Kuchlmasterei

HANDBAG DESIGNER MAXWELL SCOTT

Sallida | 23. June 2019 | Designers

Handbag Designer Maxwell Scott

William Scott Forshaw is a Handbag Designer; he was born in Yorkshire, in the North of England. As a child, his mother took him and his brother on holidays to Italy where she purchased many leather handbags and he first experienced the workmanship of the Italian leather industry. Years later, whilst working in an advertising agency in London he noticed how shabby looking the business bags of his colleagues were. He then started thinking about the Italian leather industry he encountered as a child and, from that, he went on to found Maxwell-Scott and designs his very first briefcase, the Paolo 2-section classic briefcase. Today I have a nice interview about how he started his business.

How has your mother influenced your business?

My mother always had a keen interest in the Italian leather industry and it is due to the holidays that she took me on that I got exposed to the artistry of the traditional Italian leather industry. When I began Maxwell-Scott, I worked closely with my mother as we built the brand together. We spent years in London selling in corporate environments and increasing brand awareness. In the end, she decided to allow me to take center stage but, even now, I love to run new designs past her. After all, she has always had a keen eye for leather goods and impeccable taste.

When did you know you wanted to be a handbag designer?

I have always had a keen interest in fashion however I never thought I would become a bag designer. It’s really something that I grew into which means that it has been a learning process. Nevertheless, I immensely enjoy brainstorming new designs with my team and I’m excited to launch our newest women’s collection later this year. This will be the first time that we have launched such a collection and I am looking forward to our customers experiencing the pieces that we have put so much time and thought into.

What is the fashion industry in England like?

England has always been a very fashion-conscious country. From our love of the classic tweed flat cap to Gareth Southgate's waistcoat in last year’s World Cup, we are defined by fashion. It is fair to say that English fashion is an interesting mix of traditional pieces and innovative design. London Fashion Week has always been the place to discover new talent and yet, British style is so iconic that it remains our foundation. I think over the past couple of years, in particular, there has been a growing focus on quality and sustainability. As such, it seems that more consumers are purchasing timeless clothing and accessories that they will have in their wardrobe for many more years to come. It is not surprising, therefore, that the UK has always been our strongest country for sales.

Talk about the changes in your life since you’ve owned your own Brand?

I initially started Maxwell-Scott when I was living in London. About 7 years ago, when my wife and I were expecting our first child, we decided to move the whole brand back to Yorkshire as I felt that it was a better place to raise kids. This provided both with a slightly slower pace of life and a headquarters close to where I grew up. So, in a way, my brand has brought me back to my roots.

How do you choose your inspiration?

Initially, I got the inspiration for my first briefcase from the needs of my previous colleagues. It was very important to me that I designed a briefcase that is both smart and timeless as well as practical. Nowadays, I have a design team that I work with to help me to create bags that will be loved for decades to come.

Tell us about your latest Handbag collection.

We are going to launch a new women’s collection mid-August this year. This collection encapsulates the lifestyle of the Maxwell-Scott woman; from business handbags for weeks in the city to casual saddlebags for a weekend in the countryside. Handcrafted in Italy by expert leather artisans, the collection embraces the rise of the slow fashion movement. Made from the finest leathers in Europe, from bridle to nubuck suede, we offer a 25-year warranty on all designs as a testament to the impeccable quality and craftsmanship.

In one word: how would you define yourself as a handbag designer?

Timeless.

To know more about Maxwell Scott, please visit: Maxwell Scott