Swarovski Summer Collection
The new shimmering of Swarovski collection is inspired by a joyful cruise around the picturesque Mediterranean ports of Portofino, Capri, Mykonos and Naxos. The brilliant, unconventional and colourful collection of accessories and jewellery encourages all women to shimmer their charm. The summer campaign highlights the longing to break out of everyday life and embark on an adventure journey full of great moments and shimmering beauty.
The new playful summer collection of Swarovski comes with the message #FollowYourDesires. She continues the shining series of the #FollowTheLight initial digital campaign, which seamlessly joins the #BrillianceForAll brand positioning.
The magnificent sparkle of Swarovski brings the bright colour palette to perfection. The young heroines of Swarovski’s new summer campaign yearn for a colourful, happy, dynamic lifestyle that is reflected in the Mediterranean dolce vita and an irresistibly rebellious mood of the images. With the playful, highly polished It Pieces of the collection, the fashion free spirits will find it easy to indulge their desires and begin their adventure journey with a happy run on an ice cream truck.
Nathalie Colin, Creative Director of Swarovski, says about the new collection: “In the summer we want to escape from everyday life and enjoy our lives. With rising temperatures, a summer cruise cools around the ports of the Mediterranean. We celebrate the signature, creative spirit and sparkle of the brand in a playful way, from fruity gelato accents to sparkling cocktails. The result is a collection full of eye-catchers that give women fresh flair and brilliant shine. “
The summer collection 2019 evokes memories of carefree holidays and dives versatile wearable accessories and jewellery with crystal in the exquisite crystal pavé and Pointiage® technique of Swarovski in bright sunlight. The highlights of the No Regrets, Ocean, Oz and Only line bring a brilliant sparkle into everyday life: refined forms, exclusive versions and meaningful symbols merge with a modern colour scheme in strawberry red, candy pink, mint green, yellow gold and intense blue in many shades.
Scrumptious! No Regrets offers fresh reinterpretations of summer treats that sweeten any look. Sleek shapes and colourfully sparkling Swarovski crystals give figurative designs such as soft ice cream, banana and cocktail a touch of luxury, sophisticated charm and infinitely glamorous touch.
Ocean breathes sparkling life into the accessories of summer. Whether lobster, crab or sea horse, the brilliant creatures from the underwater world show themselves in a completely new light. With dainty shell charms shimmering on highly polished bangles or necklaces in a layered look, each wearer always has the travel luck close to her.
The marine-inspired Ocean View line follows the moment, adding a fashionable maritime twist to any summery day look. The shoulder-length earrings anchor sparkling Swarovski crystal in pastel pink and blue tones and always ensure the maximum wow effect.
Oz is the ideal companion for warm summer days and balmy nights. The light, flowing shapes of the new line blend perfectly with emerald green Swarovski crystals and accents in bright gold tones. Versatile all-rounders like the chain earrings offer six surprisingly different looks.
In addition, Swarovski’s shimmering statement Creoles, which are now high on the trend list, opens up a whole new dimension of beauty. The dainty star creoles of the Only line in oversize format can resist any fashionista.